Posted by Marty Dickinson on Mar 12, 2009
My co-authored Web Marketing All-in-One Reference Guide for Dummies book is officially in-stock at Amazon. And, even though I haven’t seen the live version come in quite yet, it sure is exciting to know that it’s close to being in stores everywhere! Next week I will be interviewing my fellow co-authors about their book chapters and hope to get a few nuggets showcasing the most secret Internet strategy techniques.
Here’s a link to the book on Amazon for you to order right now!
As a SPECIAL LAUNCH BONUS, I’m offering 1 month access to my Level 2 membership program featuring the Internet Marketing Organizer tool. All you have to do is send a receipt to me by email at Marty@HereNextYear.com so that I have proof you’ve actually purchased the book and I will hook you up with a username and password to access Level 2. That’s a value of $141.00 and is my special gift to you for supporting our book project. [UPDATE: We now have more than $700 in bonuses available during our week-long book launch March 23-28, 2009!! Visit WebMarketingBook2009.com for details.]
Posted by Marty Dickinson on Feb 19, 2009
I hear speakers boast how they’re “ignoring” the economy or “choosing not to participate” or “not joining the membership to poverty”. Just today I received an invitation to attend a workshop called Marketing Through the Meltdown.
C’mon America. We’re better than this. Don’t ignore your life or your future. Don’t resign yourself to doom.
This isn’t a time for desperate measures. But it IS a great time for considering how your product or service is essential to someone’s well-being, that’s all.
And, I believe just about any product or service can be promoted as an essential component to someone’s well-being.
So, here are some steps for you to pick yourself up and change your mindset from one of attempting to ignore what’s happening to embracing the economic situation and moving forward and upward:
1) Know people are making money - Sure, lots of companies have been laying off and shutting down, but there are plenty of new business starting-up too. Before you can make money, you have to believe you can. Doesn’t that make sense? If you keep thinking “nobody’s going to buy from me, nobody’s going to buy anything!” then they surely won’t. Don’t get caught up with “who’ is making money exactly, or what industry. Just change your mindset by knowing in your heart and mind and even saying to yourself that, “In every economic downturn, people do find opportunity and I are one of them!”
2) Diversify – Adapt some of your current offerings to meet the new needs of your market. Our HereNextYear blog package is a good example. In January, we had a “soft launch” of the new package deal and had a record sales month. We just got two new clients yesterday for the blog package and that’s a $2500 product. Same service as what we would’ve done previously, just packaged differently to meet the needs of the market.
3) Acknowledge your lifestyle – Those that know me know I go skiing every weekend with my kids, sometimes once during the work week too. Sure costs money to make those trips even with paid season passes. There’s gas, breakfast on the way, dinner on our way home…at least we bring bag lunches! That weekly cost adds up, but it’s a lifestyle I want to uphold and it motivates me to continue to be positive and work hard to maintain that lifestyle.
4) Find what people are doing – When you find someone that’s not foreclosing on their home, hang around them. Find out how they’re spending their time, what seminars they’re attending, what they’re learning about, how they’re promoting their business.
5) Learn and expand - This is not the time to turn into a t.v. zombie and watch 5 hours of news or fall into a trance listening to old Pink Floyd albums or playing Captain Jack by Billy Joel over and over again. Once you find out what people are doing to be successful, give yourself a chance to learn with them. Take a video production class. Learn SEO for your Web site or get onto the social networking bandwagon and devote an hour a day to conversing with others online with Twitter or industry forums.
They say that when the economy recovers, the world will never be the same and that we will all be so much better off. What about your personal economic growth? Does it have to wait until the world fixes itself?
Of course not. Take this opportunity now TO PARTICIPATE in this economy. Because what you have to offer really is essential but only if you believe it is.
Posted by Marty Dickinson on Dec 4, 2008
This is really more of a list for me than anything. I always find myself getting hung up on finding verbs to use in my writing copy on the web.
Writing features and benefits of a product is always the toughest part for me about copywriting for the web; just that first word in the sentence. There’s no better word to begin a with than a verb when it comes to bullet points.
Verbs are “action words” which goes to show why they’re so important in copywriting. Without verbs, we would never get anyone take action with anything.
There would be no “Click Here” or “Sign-up Now!” Verbs are not only just “important” to have in your sales writing, they are the very heartbeat of any sales process, online or off-line.
So, with that in mind, here is a list of verbs that sell. Let me know if they help you in your copywriting efforts and make sure to add a comment if you can think of a verb that I haven’t listed here.
Verbs that Start with A:
Verbs that Start with B:
Verbs that Start with C:
Verbs that Start with D:
Verbs that Start with E:
Verbs that Start with F:
Verbs that Start with G:
Verbs that Start with H:
Verbs that Start with I:
Verbs that Start with J:
Verbs that Start with K:
Verbs that Start with L:
Verbs that Start with M:
Magnify (Recent Addition)
Verbs that Start with N:
Verbs that Start with O:
Verbs that Start with P:
Verbs that Start with Q:
Verbs that Start with R:
Verbs that Start with S:
Verbs that Start with T:
Verbs that Start with U:
Verbs that Start with V:
Verbs that Start with W:
Are there any verbs I left out from this list? Please let me know by adding a comment.
Posted by Marty Dickinson on Aug 26, 2008
I finally came out of my cave Monday afternoon after finishing the required 70% complete deadline for my portion of the Web Marketing All-in-One Desk Reference for Dummies book due in bookstores everywhere March/April 2009 (Wiley Publishing, publishers of the “For Dummies” books). John Arnold of Constant Contact (E-mail), Ian Lurie & Elizabeth Marsten of Portent Interactive (SEO, AdWords, Social Networking, blogs), and just added, Michael Becker (Mobile Marketing) from Iloop Mobile (personally can hardly wait to see what he’ll be adding about THAT very hot topic!).
When I was asked what I would like to write about, I immediately said, “the money part of course” So, I get the first section of the book which will be covering topics like:
- Converting more visitors to paying customers
- Writing promotional copy that sells
- Shopping cart setup
- Finding and promoting affiliate products
- Starting and building your own affiliate program
- Joint venturing
- Which website type is the best for you
- Design components that sell
- Hiring helpers so you’re not doing everything yourself
More coming on this topic coming soon but I have to mention that something else has happened in the process of writing this book, which is now listed on Amazon by the way. I think I’ve had more leads for business in the past two months than the first six months of this year combined. How could that be? I haven’t been doing anything differently in my promotions than usual. Must be the book. Just by telling people about it, people are talking about it. The book isn’t even out yet and people are talking about it. We’re not even finished writing it yet and people are already talking about it. Strange but true.
Posted by Marty Dickinson on Aug 23, 2008
The combination of squeeze pages and affiliate programs are a match made in heaven. You can churn out a squeeze page in under an hour with no web design experience and begin promoting affiliate products within the same afternoon.
Creating squeeze pages and promoting affiliate programs came up as a topic on one of my favorite forums, SitePoint.com, where I replied as much as I could in the public area but there just comes a time where you have to show examples and give links to your examples. Forum moderators hate when you post links for fear that you’re self-promoting.
So, I replied to the original poster and then offered if anyone else wanted to know what I sent to him, I’d be glad to forward a copy. Now I’m getting enough P.M.s from readers where it’s just easier to put my response into a blog post so I don’t have to dig up my notepad file and copy and paste the response.
Guess we’re kind of taking the forum conversation to-the-blog as you are welcome to post your comments and questions here and I will respond personally.
But, first, here is the response I gave for the “how to create squeeze pages” part and I have made a separate post for how to promote affiliate programs.
Hello [poster] and thanks for writing. I’d like to start off mentioning that my goal for the rest of the year is
to add a new squeeze page to promote a new product every month. My most recent I did just in a single afternoon last friday (e.d. that was in mid-July by the way). That’s how easy it is once you get the process down). And, 3/4 of that time was writing the 14-page free document as part of the incentive for people to
opt-in. You probably don’t have to go that overboard to start selling.
By the end of this week, it looks like I’ll be on track for $400 a month in affiliate revenue or so. Takes a few days to figure out the right google adwords to get the right kind of traffic. Here’s the link to it so you can see an an example:
www.LaughAtLayoffs.com (Has averaged 15-25% opt-in rates)
To create everything that you see there, the page, the layout, the auto-responder series, the form, the thank you page, everything is in one simple online product tool. I purposely did not use any fancy graphic design because I wanted to show that even such a basic page can bring results as incentive to others who are on the non-technical side of the spectrum.
Here’s my affiliate link for the online tool. Hopefully you won’t mind if I get a few bucks from recommending it to you if you sign-up. (Incidentally, since this post was written, I’ve created a cheat sheet of sorts for using this product I’m recommending. So, you will definitely want to sign-up through my affiliate link and let me know when you do so that I can get the checklist to you.)
The same product does have a built-in feature that will let you send email to the list of people who have opted in as well. So, it’s all there.
That’s pretty much all you need to get started.
All the best,
P.S. Check out my part 2 of this response related to how to promote an affiliate program.